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09:56 pm: Sandi Thom

Sandi Thom was an up-and-coming Scottish singer who got a lot of airplay on Radio 2 for her single I Wish I Was A Punk Rocker (With Flowers In My Hair). It was released. In October 2005. It charted at #55. Oh dear. But she kept gigging, supporting The Proclaimers in their UK tour in late 2005. However, plans for an album release in January were halted for some reason. In February, after a few more frustating gigs, and trying to figure out how to recapture her lost momentum, and without a major label contract, she hit on the idea of trying to do a webcast "tour", "21 Days in Tooting", which could then be used to generate further publicity for a re-release. It went quite well, thanks to a mailing list campaign and myspace invitations, by her PR agency and manager. A little while into this, her manager used this to get an awful lot of publicity, which then led to being unexpectedly signed to a major label. Her single was eventually re-released on Monday 22th May, and got to #2. It's tipped for #1 this week.

Of course this got a lot of people very annoyed. How could someone who had been apparently too poor to gig because her car broke down, suddenly afford webcasting bills for 60,000 streams? If "viral" marketing was used, why was their no evidence of that?

this was the article as i found it. as you can see it mythologises somewhat. this is because it's more or less a copy and paste from another internet site. i started rewriting it and then noticed the copyvio, so purged that and replaced the stolen bits. this is what i did to it.

Of course, some people are decrying her as manufactured evil for even having a manager/PR agency, whilst other people are saying "omg! how dare you accuse her of such things." I think, as with most things in life, the real situation is more complicated, a shade of grey. My best guess is the narrative above, but who knows? My real problem with her is that her song is stupid: purposely so, true, but nontheless.

as a footnote, someone originally created the Sandi Thom article on Wikipedia back in August 2005, saying simply

'''Alexandria Thom''' (Born 11th August, 1981) Alexandria (Sandi for short) is a Scottish singer. Her original, evocative style of singing landed her a contract with Legacy Records and her first solo album.

Thom attended the Institute of Performing Arts in Liverpool during which time she joined a 7-piece band which made it to the semi-finals of BBC Radio 1's urban music awards.

It was deleted at that time, for not meeting the inclusion criteria.

Tags: ,


[User Picture]
Date:June 1st, 2006 11:15 pm (UTC)
hey, you know lots about wikipedia right? so, my company-that-must-not-be-named has had its wiki page massively stripped by some user called Optimale for being "adspeak" (an unnamed person within our German sales department - you can tell by the IP address - appeared to have hijacked a quite amateurish wikipedia article into a slightly-glossy list of our product offerings).

however, our major competitor, who go by the ticker symbol COGN, have a massive article waxing lyrical about how many thousands of users in hundreds of countries use every little piece of their application suite. so methinks its double standards. does wiki have a policy (they seem to have a million and 1 policies) on what is allowed and whats not in an article about a corporation ?
[User Picture]
Date:June 1st, 2006 11:30 pm (UTC)
It's not double standards, but it's just nobody had noticed that one yet. Apparently your german user's counterpart at the competitor had done basically the same thing a couple of weeks ago. I've reverted this, it was unacceptable. The article's still a lot longer than your company's - and slightly too shiny - but I can't cut bits off it to compensate for that. Expanding it in line with that would be acceptable.
Date:June 2nd, 2006 08:07 am (UTC)
Sandi Thom = I don't give a flying monkey about how she did it, my only concern is that her song is utter crap and the fact it is "tipped for number 1" only goes to show how ridiculously anal the UK single-buying population has become. Grrr!
Date:July 4th, 2006 07:51 am (UTC)

music business

Sandi Thom is a text-book example of how the music industry manufactures acts. There was no significant audience for the webcasts and no internet fan base built up. Thom's management and publicists when found out spun the story such that they now claim to have sent out one million email flyers etc. That's nonsense - but they'd rather have people believe that there was a large webcast audience procured through massive PR - than to acknowledge the truth that it was a non-event. Thom is not even a songwriter as billed. Her manager Ian Brown, (indeed, not of the Stone Roses), and a team of pop songsmiths who craft the hits for Westlife, Busted, Blue, The Noise Next Door and similar manufactured acts, are the writers of the songs on Smile... - including I Wish I Was a Punk Rocker. If anything, people who loathe the lyrics can stop bashing Sandi about them!
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